Thursday, February 24, 2011

Buyer's remorse

According to Wikipedia and Gerard Bell of the Journal of Marketing buyer's remorse is the sense of regret after having made a purchase. It is frequently associated with the purchase of big-ticket items such as a car or house. It may stem from a sense of not wishing to be wrong, of guilt over extravagance, or of suspecting having been "snowed" by a sales associate.

Is it possible to have buyer's remorse about certain aspects in a personal relationship? Sometimes I wonder about the relationship I am in and feel like I have buyer's remorse. I am happy most of the time but there are those times when I feel like I have woken up from the dream I've been living to a tough reality. When I think about it, it seems like if I end it that I'll feel the withdrawal/saddness of returning something because buyer's remorse set in.

In way you sometimes wish that you never saw whatever it is that you bought so that you wouldn't feel buyer's remorse and if you decide to return that item you don't feel sad afterwards.

Do you know what I mean?

He said: When you left today my heart sank.
She said: Really? Why do you say that?
He said: I don't know. When you said I hurt you I just felt my heart sink. I never want to hurt you, I would rather hurt myself than ever hurt you.
She said: Thank you for being you.


  1. I know exactly what you mean...i thought i am the only one :)

  2. I agree with E! thought it was only me :D

    but I currently have buyer's remorse on big and small items as well :D

    I close my eyes, and spend

  3. I've totally felt this way.... too many times... :P It sucks, a lot. Fear of facing the sadness after 'returning' has kept me in relationships for far too long... I've spent years of my life with the wrong people for just that reason... The sadness is a painful liberation at first, but I've always found it to be worth it, thus far (:

  4. :) Thanks ladies!!! Now I know I'm not the only one that gets that feeling!